by Melanie Fleming
05 October 2021
The ecological and social crisis we face demand transformative action. Pure Strategies is taking action to be part of the solution to be net-zero and nature-positive. That is why we have signed the Business for Nature's Call to Action. We hope you will too.
Businesses have a key role to play in reversing nature loss, protecting biodiversity, and preserving species. We cannot solve the climate crisis without recognizing the significant role nature plays in capturing and storing CO2 from the atmosphere through its ecosystems, on land, and in our oceans. We have signed the Business for Nature’s Call to Action — calling on governments to adopt ambitious policies to help reverse nature loss in this decade — joining more than 900 companies, with revenues of US$ 4.3 trillion, including some of Pure Strategies' clients Ahold Delhaize, Timberland, Unilever, Walmart, and others who are raising their voices #ForNature.
Together, we can work to protect, restore, and sustainably use our natural resources. After all, nature is everyone's business.
Written by Melanie Fleming
Melanie Fleming joined Pure Strategies’ Marketing and Business Development team in 2018. She supports the consulting team with marketing and business development analysis, research, and written communication tools. Melanie gathers, analyzes, and generates reports on marketing and business development metrics, manages all social media channels, and website content. She contributes to the development of content and collateral through planning, writing, and editing client case studies, industry articles, press releases, the Pure Strategies’ blog, product and corporate ads, and the monthly enewsletter.