Taking action to be net-zero and nature-positive
by Melanie Fleming
05 October 2021
The ecological and social crisis we face demand transformative action. Pure Strategies is taking action to be part of the solution to be net-zero and nature-positive. That is why we have signed the Business for Nature's Call to Action. We hope you will too.
Businesses have a key role to play in reversing nature loss, protecting biodiversity, and preserving species. We cannot solve the climate crisis without recognizing the significant role nature plays in capturing and storing CO2 from the atmosphere through its ecosystems, on land, and in our oceans. We have signed the Business for Nature’s Call to Action — calling on governments to adopt ambitious policies to help reverse nature loss in this decade — joining more than 900 companies, with revenues of US$ 4.3 trillion, including some of Pure Strategies' clients Ahold Delhaize, Timberland, Unilever, Walmart, and others who are raising their voices #ForNature.
Together, we can work to protect, restore, and sustainably use our natural resources. After all, nature is everyone's business.
Written by Melanie Fleming
Melanie Fleming is the Marketing Manager for Pure Strategies where she is responsible for helping to implement the company's strategic marketing plan and elevate brand awareness. She supports the sustainability consulting team with marketing and business development analysis, research, and communication tools. Melanie oversees the success of various marketing initiatives, including events and campaigns. She analyzes marketing and business development trends and manages social media and website content. She contributes to the development of content through planning, writing, and editing client case studies, industry articles, press releases, the Pure Strategies’ blog, and the monthly newsletter.
