Why Pure Strategies + Planet FWD Are Partnering to Power Smarter Climate Decisions and Action

The Problem: Strategy and Data Are Often Disconnected

Many consumer companies are stuck between big goals and limited internal resources.

To move from intention to impact, companies need to make compelling business cases that sell that impact internally. To be successful, companies need a strategy that’s rooted in high-quality data. From there, they have a foundation to win trust internally and build alignment to smoothly translate how they share, market, and action that work externally.

That’s why we’re excited to announce a new partnership between Planet FWD and Pure Strategies—combining best-in-class climate and nature consulting with fast, flexible and decision-ready emissions data.

Why Pure Strategies

For over two decades, Pure Strategies has been a trusted advisor to companies building industry-leading sustainability programs and implementing them in products and supply chains. Known for their science-based, systems-level approach, they bring deep expertise across:

  • Sustainability strategy and materiality assessments
  • Climate targets, risk, and strategy
  • Nature and water impact and programs
  • Circularity and sustainable packaging

Their work helps sustainability teams align their goals with overall business strategy—and navigate complex ESG, regulatory, and investor expectations with confidence.

Why Planet FWD

Planet FWD is a sustainability management platform that’s purpose-built for consumer companies. Their tools help teams quickly and accurately generate:

  • Product Carbon Footprints (PCFs)
  • Lifecycle Assessments (LCAs)
  • Scope 1, 2, and 3 carbon footprints
  • Supplier Engagement workstreams
  • Scenario Analysis & Emissions Reduction strategies

Planet FWD gives sustainability leaders the emissions data they need—faster, more affordably, and with greater specificity—so they can prioritize climate action and prove impact.

The Synergy

Together, we offer a powerful end-to-end solution that’s flexible, deeply supportive, and configured to each client:

  • Pure Strategies brings trusted strategy, stakeholder alignment, and expert customized guidance
  • Planet FWD delivers comprehensive emissions data and an intuitive platform for carbon and climate management

This partnership helps companies:

✅ Identify priority hotspots across climate, nature, and packaging
✅ Generate decision-ready data to support strategy, execution, and disclosure
✅ Align across internal teams and external stakeholders
✅ Accelerate progress toward credible, verified climate goals

Curious to learn more about what this partnership would look like at your organization? Reach out to info@purestrategies.com.

Written by Melanie Fleming

Melanie  Fleming

Melanie Fleming is the Marketing Manager for Pure Strategies where she is responsible for helping to implement the company's strategic marketing plan and elevate brand awareness. She supports the sustainability consulting team with marketing and business development analysis, research, and communication tools. Melanie oversees the success of various marketing initiatives, including events and campaigns. She analyzes marketing and business development trends and manages social media and website content. She contributes to the development of content through planning, writing, and editing client case studies, industry articles, press releases, the Pure Strategies’ blog, and the monthly newsletter.