Pure Strategies’ VP of Sustainability Consulting, Cheryl Baldwin Named One of the Top Women Leaders of DC
by Melanie Fleming
26 March 2025
Cheryl Baldwin, Vice President of Sustainability Consulting at Pure Strategies, has been named one of the Top Women Leaders of DC for 2025 by Women We Admire — her third year in a row receiving this honor!
Cheryl’s recent projects include helping build a leading nature strategy for Toyota Motor North America, developing sustainability goals for TAZO, creating a sustainable packaging strategy and implementation tools for Walmart, and advancing a sustainable chemistry program for Sephora. Cheryl has also worked with industry groups to support broader impact including, FMI, the food industry association, and the National Retail Federation (NRF).
In her role as Vice President of Sustainability Consulting for Pure Strategies, Cheryl partners with corporate clients to develop and execute sustainability strategies to improve performance across retail, food and agriculture, home and personal care, and cosmetics industries. She also leads the firm’s global market research to generate new insights to accelerate business transformation.
Cheryl has authored several reports, including Pure Strategies’ market research reports: Planet-Forward Strategies, The Planet-Forward Playbook, Connecting to the Farm, Reaching the New Corporate Frontier, Advancing on the Path to Product Sustainability, and other reports. In addition, she wrote the book, The 10 Principles of Food Industry Sustainability and is the lead author/editor for two additional books on sustainability, Greening Food and Beverage Services and Sustainability in the Food Industry and holds U.S. and international patents.
When Women We Admire announced the Top Women Leaders of DC for 2025, Cheryl’s profile summarized her accomplishments: “From helping major brands like Walmart and Ahold Delhaize USA with their sustainability strategies, to leading groundbreaking research, Cheryl's work has been instrumental in shaping the future of sustainable business practices. Her expertise spans across multiple industries, including retail, food, agriculture, and cosmetics, and her contributions have impacted organizations worldwide. With several published reports and books under her belt, along with US and international patents, Cheryl continues to inspire and drive innovation for the future we need!”
This year’s honorees include: (in no set order)
Mary Clark (PricewaterhouseCoopers), Cindy Southworth (Meta), Nicole Cooper (United Way Worldwide), Aaisha Hamid (Alliant Insurance Services), Ola Olude-Afolabi (US Department of Commerce), Sonia Galindo (KBR), Mohaimina Haque (Tony Roma's), Jenna Howard (Lockton Companies), Annette Best Blum (Cisco), Laila Haider (Charles River Associates Inc.), Tanisha Sanders (ITG Brands), Nadia Daar (Amnesty International USA), Kate Warren (Devex), Jennifer Joyce (EY), Jaime Orlando (Mission Technologies), Veleka Peeples-Dyer (Syridex Bio), Jennifer Schlener (Association of American Medical Colleges), Tiffany Atwell (Ecolab), Sandra Gasca (Annie E. Casey Foundation), Kristine Korva (Deloitte US Consulting), Autumn Leatham (City First Broadway), Rowena Kay Mascarenhas (TiE Boston), Sarah Shirck (Yes& Agency), Samantha Segall (Shift5), Sarah Courtney (League of Women Voters), Torine Creppy (Safe Kids Worldwide), Karen Decker (International Center for Language Studies), Margery Kraus (APCO Worldwide), Jessica Teal (Teal Media), Christina Worthington (SKDKnickerbocker), Cheryl Baldwin (Pure Strategies, Inc.), Lauren Bianchi (JPMorgan Chase & Co.), Rebecca Consolvo (9Box Consulting), Victoria Galeano (REPOWERLAB LLC), Norma Krayem (Van Scoyoc Associates), Meaghan McGrath (IFC), Paris Ackwood-Moore (Advocates for Youth), Elizabeth Caulder (PHOENIX Lifestyle Marketing Group), Linda Greene (Anacostia Organics), Jennifer Hicks (Alvarez & Marsal), Kalee Kreider (Ridgely Walsh), Sherri Sampson (University of Maryland Global Campus), Shrupti Shah (Monitor Deloitte), Letitia White (Innovative Federal Strategie), Cynthia Robinson-Rivers (Transcend Education), Morgan Flores (Clutch), Kathy Clem (Allegis Global Solutions), Tiffany Osborne (Equus Workforce Solutions), Laura Smith (Credibility International), Kinjo Kiema (Advocates for Youth), Rachel Gartner Clark (Narrative Strategies DC), Nicole Mancini (Council of the Great City Schools), and Luci Manning (Bipartisan Policy Center).
Please join us in celebrating the accomplishments of Cheryl Baldwin and all of the Top Women Leaders of DC for 2025!
Written by Melanie Fleming
Melanie Fleming joined Pure Strategies’ Marketing and Business Development team in 2018. She supports the consulting team with marketing and business development analysis, research, and written communication tools. Melanie gathers, analyzes, and generates reports on marketing and business development metrics, manages all social media channels, and website content. She contributes to the development of content and collateral through planning, writing, and editing client case studies, industry articles, press releases, the Pure Strategies’ blog, product and corporate ads, and the monthly enewsletter.
