Unadulterated

The Guardian featured Pure Strategies’ report, Advancing on the Path to Product Sustainability, in an examination of the financial benefits of sustainability. Our research found the top business value gained was employee engagement, with 33% of survey respondents realizing $5m or more.

To make the most of this organizational alignment RB honed in on improving carbon, ingredients, packaging and water to meet this target and to keep the business focused on critical improvement opportunities. These four priorities shaped the program and the limited set of issues enabled faster training, tool development and integration into the product development process.

To help guide companies managing this added pressure, Pure Strategies, evaluated how leaders in the formulated products marketplace have constructed their goals, strategies, tools and partnerships. What is at the core of these programs — and what makes them successful?

If there is a good side to the third consecutive year of drought in California, it is that many business leaders are finally taking water seriously.

Can you find substitutes for the rare earth minerals in your products? Reduce water consumption in manufacturing in water-scarce areas by 80%? Eliminate waste in product design?

It’s a challenge to package sustainability goals in a way that is both meaningful for your business and that conveys an inspiring vision of the future.