Pure Strategies Launches Carbon Footprint of Regeneratively Produced Rubber
A pureProduct case study
While many benefits of regenerative agricultural practices are well known, the impact to carbon emissions is challenging to measure, and emission factors for many regeneratively grown crops simply do not exist. Developing a custom greenhouse gas (GHG) measurement could help suppliers understand the carbon footprint of regenerative practices and help demonstrate climate benefits and environmental impact. To meet this need, Terra Genesis and the RRA enlisted the climate and life cycle assessment expertise of Pure Strategies to conduct a full carbon life cycle assessment of their regenerative natural rubber production model.
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