Unadulterated

Engaging a group of suppliers through a specific product category survey is one of the most effective ways to tackle key product impacts, especially for retailers seeking to elevate the performance of an entire category of products, as opposed to select companies.

Walmart is a leading motivator for investment in product sustainability with nearly 80 percent of respondents that identified a retail-driver citing the company in an open-ended question. This was followed by Target at about 50 percent, Costco at 18 percent, and Nordstrom at 12 percent. Walmart and Target clearly stand out from crowd. These retailers’ priorities are trickling through the supply chain and influencing supplier product sustainability programs.