Unadulterated

Does your business embrace the disruptive forces of a low-carbon world as Ford and Ben & Jerry’s are? Over the next 10 years, climate change will drive industrial disruption at rates that previously seemed unimaginable. In response, policy makers must come to terms with the need to keep the mean global temperature rise to 1.5°C.

At the corporate level, pricing carbon allows companies to redirect funds toward sustainability investments, such as renewables, energy efficiency and energy storage, which can drive further cost savings in the long run.To get a better understanding of pricing carbon in the corporate world, we spoke with Tim Greiner, co-founder and managing director at sustainability consulting firm Pure Strategies.

A company may not know how it will achieve the more ambitious future goal but it knows it needs to be investing in innovation and motivating its employees to develop game-changing solutions. The longer-term targets also help ensure that the company’s short-term investments support lasting solutions, such as renewable energy or product innovations.

How does a company determine which products to prioritize when developing a strategy for reducing cradle-to-grave greenhouse gas impacts?