Pure Strategies Releases New Report: Realizing Sustainable Packaging - The Next Era of Packaging
by Melanie Fleming
12 September 2025
Pure Strategies has released a new report: Realizing Sustainable Packaging - The Next Era of Packaging to help companies move beyond reporting and compliance and implement structured, measurable improvements to advance their sustainable packaging efforts.
This new resource, written by Pure Strategies’ Vice President of Sustainability Consulting, Cheryl Baldwin, outlines how businesses can navigate the evolving packaging landscape with a focus on leveraging the Extended Producer Responsibility (EPR) frameworks. The report demonstrates how EPR is accelerating the transition to more sustainable packaging, creating new opportunities for businesses to shift to the next era of packaging, realizing sustainable packaging.
The report also helps to identify practical next steps for implementing packaging solutions that align with business goals ─ including refining packaging, redesigning materials, and reimagining formats. These steps provide opportunities for companies to:
- Make the transition to more sustainable packaging
- Create tangible environmental impact
- Realize improvements in packaging performance and operational efficiency
- Position the organization as a leader in sustainable packaging
“EPR laws are providing business leaders with insights on packaging that were previously very difficult to gather,” notes Tim Greiner, Managing Director, Pure Strategies. “This data will enable companies to not only identify where packaging can be optimized, but will also provide intel into what materials can be substituted with more sustainable options, turning compliance into a strategic advantage.”
The report reveals how the enhanced level of access to packaging data and innovation are driving the next era of sustainable packaging, paving the way for businesses to realize sustainable packaging at scale. Companies can learn more and download the full report or schedule time with Cheryl Baldwin to develop a roadmap for businesses to make the shift to more sustainable packaging.
Pure Strategies provides expert advisory support to turn sustainable packaging insights into action. Contact Pure Strategies to learn more: info@purestrategies.com.
Written by Melanie Fleming
Melanie Fleming is the Marketing Manager for Pure Strategies where she is responsible for helping to implement the company's strategic marketing plan and elevate brand awareness. She supports the sustainability consulting team with marketing and business development analysis, research, and communication tools. Melanie oversees the success of various marketing initiatives, including events and campaigns. She analyzes marketing and business development trends and manages social media and website content. She contributes to the development of content through planning, writing, and editing client case studies, industry articles, press releases, the Pure Strategies’ blog, and the monthly newsletter.
