B Corp Certification Reinforces Pure Strategies' Purpose
by Robert L. Kerr
12 March 2018
Pure Strategies is proud to be a certified B Corp and part of the growing movement of companies driven by a larger purpose and actively advancing social and environmental performance.
What is a B Corp?
B Corps are companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. It is an expanding global community of thousands of Certified B Corps working together toward one unifying goal: to redefine success in business.
Why is Pure Strategies a B Corp?
Since 1998, Pure Strategies has been dedicated to transforming business to create a more sustainable future. At the core of what we do and what we believe is that business can be a force for good. Our B Corp certification reinforces our approach and pushes us to do more. We believe in the B Corp movement and want to lend our voice to this growing community of business leaders.
As a sustainability consulting firm, we are in the position to contribute to an impact larger than our own. Through this work, we have helped build environmental and social strategies and implement them across diverse products and supply chains for companies and brands such as Walmart, Seventh Generation, Ben & Jerry’s, Annie’s, MilliporeSigma, Radio Flyer, Wrangler, and many more.
We also walk the talk. We offset company and travel greenhouse gas emissions, purchase supplies and food with environmentally preferable guidelines, and support the local food system non-profit organization, The Food Project, with our giving dollars and our volunteer time.
We share our expertise and insight to expand our reach, such as publishing original global market research on corporate sustainability best practices. Our company co-founded the first ever scorecard for measuring corporate progress on material health known as The Chemical Footprint Project.
What benefits does Pure Strategies aim to deliver as a B Corp?
While Pure Strategies can look at our contributions knowing that we have done a lot to benefit the environment and society, we are motived by the opportunity to do more. The B Corp assessment helped us identify opportunities for improvement.
We are already taking steps toward progress. Pure Strategies is deepening our community practices with our non-profit partner, The Food Project, in their work in empowering youth, shortening the food supply chain, and providing responsibly-grown healthy food options to the community.
We encourage other companies to explore B Corp certification and join us and the thousands of others to redesign the purpose of business — to create a more just and sustainable future for all.
Written by Robert L. Kerr
Bob Kerr is Co-founder and Principal of Pure Strategies, Inc. During the last three decades, he has advised businesses, agencies and non-profit groups on approaches to accelerating environmentally and socially sustainable products, services and programs. Recent work includes support for the multi-stakeholder, safer-chemical initiatives of the Green Chemistry and Commerce Council and for company supply-chain sustainability assessments and initiatives. An expert in chemicals management, Bob authored Sustainable Chemicals Management Software: A Pure Strategies Review of Tools for Managing Chemicals in Products.