Tim Greiner presented and facilitated a lively panel discussion at the Sustainable Brands New Metrics conference with speakers from Colgate-Palmolive, Campbell's, AB InBev, and Cornell University. The panel discussed the results of Pure Strategies' latest research on what leading companies are doing to maximize the benefits from their product sustainability programs.

Some common themes emerged, including the importance of executive leadership engagement, ensuring that sustainability is well-integrated throughout the company. Collaboration, ownership, and accountability were also identified as crucial elements to building and growing a successful sustainability program.