Advancing on the Path to Product Sustainability

As companies increase their investment in product sustainability, they will be making important improvements in their products and supply. They will also have the potential to earn business benefits such as increased employee engagement, risk reduction, cost savings, and sales increases.

In this second Pure Strategies report on product sustainability programs, we outline the path to successful product sustainability programs based on what top companies, such as The Clorox Company, Johnson & Johnson, Anheuser-Busch InBev, and The North Face have demonstrated. These include clear goals and executive engagement to help embed sustainability into core business processes such as product development, procurement, and operations.

Advancing on the Path to Product Sustainability describes:

How to maximize business value to keep pace with your competitors' rapid progress in product sustainability
Steps for building strong corporate alignment and bringing product sustainability into the core of the business

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“This Pure Strategies report confirms that product sustainability drives important business benefits and outlines how any company can set themselves up for success. Executives and leadership teams should use this insight to evaluate their programs and optimize their approaches.”

Robert Pasin, CEO, Radio Flyer Inc.

“Companies have an important opportunity to advance sustainability and the bottom line through their products and value chains. Pure Strategies’ report provides terrific case studies and valuable insights into how product sustainability can deliver value, and the organizational practices that make it happen.”

Sheila Bonini, CEO, The Sustainability Consortium