Introducing Pure Strategies of the Week!
by Cheryl Baldwin, PH.D.
05 November 2025
Looking for fresh inspiration for your sustainability program? Do you love solving puzzles? We are launching a fun combination of both!
“Pure Strategies of the Week” is a new series of posts on LinkedIn that brings sustainability challenges and insights right to your feed. We went live with our first post today!
Every Wednesday morning at 9:00am ET, tune in to our company page to get a new piece of the puzzle that includes the question of the week that prompts you to think about how to continue to advance your sustainability program.
Please share your thoughts, insights, and ideas to join the conversation and help us build the bigger picture together.
The questions will range in topic and focus, from sustainability strategy to climate, nature, circularity, integration, and impact. They may also contain helpful links to tools and resources to help advance sustainability progress.
Follow along each week on LinkedIn to see the pieces come together!
— Which climate-related physical risks affect your business, and how are these managed?
#PureStrategiesOfTheWeek
Written by Cheryl Baldwin, PH.D.
Cheryl Baldwin, Ph.D., is a Vice President of Sustainability Consulting for Pure Strategies where she partners with corporate clients to develop and execute sustainability strategies to improve performance across retail, food and agriculture, home and personal care, and cosmetics industries. She also leads the firms’ global market research to generate new insights to accelerate business transformation.
Cheryl’s recent projects include helping build a leading nature strategy for Toyota Motor North America, developing sustainability goals for TAZO, creating a sustainable packaging strategy and implementation tools for Walmart, and advancing a sustainable chemistry program for Sephora. Cheryl also worked with industry groups to support broader impact including, FMI, the food industry association, and the National Retail Federation (NRF).
Cheryl authored Pure Strategies’ market research reports: Planet-Forward Strategies, Connecting to the Farm, Reaching the New Corporate Frontier, Advancing on the Path to Product Sustainability, and other reports. She wrote the book, The 10 Principles of Food Industry Sustainability and is the lead author/editor for two additional books on sustainability, Greening Food and Beverage Services and Sustainability in the Food Industry and holds U.S. and international patents.
Prior to Pure Strategies, Cheryl led the life cycle research and sustainability standard program for the non-profit ecolabel organization Green Seal. Cheryl also worked in Research and Development for Kraft Foods, Inc. where she was involved in all phases of R&D from novel ingredient development to global product commercialization. Cheryl holds a Ph.D. and M.S. from Cornell University and a B.S. from the University of Illinois, all in Food Science.
Cheryl has been named one of the Top 50 Women Leaders of DC for the second consecutive year, based on a methodical review of women executives and leaders across the area. She was identified for her career track record, including her leadership position at Pure Strategies. The recognition came from Women We Admire (WWA), a membership organization of over 1,200 of the most accomplished women leaders in business, law, consulting, education, non-profit and other sectors. based on a methodical review of women executives and leaders across the area. She was identified for her career track record, including her leadership position at Pure Strategies. The recognition came from Women We Admire (WWA), a membership organization of over 1,200 of the most accomplished women leaders in business, law, consulting, education, non-profit and other sectors.
