Unadulterated

Why do sustainability achievements come naturally for some companies, while others struggle to achieve even modest targets for impact reduction? I wish I could say the difference is some companies hire our sustainability consulting services and others don’t. But the truth is, despite abundant guidance and support, I’ve seen some clients take only faltering steps, while others take the ball and run. So when a company clearly has winning ways, it makes sense to take a closer look.

“The sky is so blue; it looks fake.” That was what most shocked a Chinese graduate student I befriended during his studies in the United States. He had never seen a brilliant blue sky before. His friends back home thought he used a filter for his photographs because surely the sky could not be that color. He didn’t come from a rainy locale but from one of the many polluted cities in China.