Katina joined Tim Greiner, Managing Director of Pure Strategies, as they explored Everlane’s transformative approach to transparency, including sharing the true costs behind all of its products—from materials to labor to transportation. They talked about how this approach to transparency and Everlane’s other sustainability initiatives drive meaningful change across their business and industry, such as The Next [Collective] initiative, a grant to spur research and ideas to help reduce the use of plastics in the fashion industry.

What they covered:

• Everlane’s approach to radical transparency that shares information with consumers and how that drives other changes in the business
• Partnering with ethical factories, measured on fair wages, reasonable hours, and the environment
• How Everlane is working to eliminate all virgin plastic from its products, packaging, and supply chain by 2021