Packaging serves a number of different functions. Various forms of boxes, bottles, cans, plastic bags and pouches furnish protection and freshness, but they also act as advertising for the products they contain. Producers and packagers share responsibility with other marketers to bring truthful information to consumers. When crafting public statements about the sustainability or environmental safety of their products and services, companies should consider advertising rules and principles, including guidelines specifically designed to help marketers avoid making deceptive environmental marketing claims, and labeling rules for particular types of products or claims. In this workshop, companies will be guided on how to best market the sustainability of their packaging and products while also sticking to applicable rules and regulations, like the FTC Green Guides.