On June 18, Dave Rapaport, Global Social Mission Officer at Ben & Jerry's,  joined Tim Greiner, Managing Director of Pure Strategies, to discuss how Ben & Jerry's has been working to realize its social mission along with insights from his experiences at Aveda and Seventh Generation to drive leading sustainability programs.

Advancing on a Brand's Social Mission

What they covered:

• What it takes to set and progress on ambitious sustainability targets
• How to navigate tough issues and face internal and external challenges
• The role of activism and championing causes the brand cares about