Cheryl Baldwin, Vice President of Sustainability Consulting at Pure Strategies, has been named one of the Top Women Leaders of… read on
Melanie Fleming is the Marketing Manager for Pure Strategies where she is responsible for helping to implement the company's strategic marketing plan and elevate brand awareness. She supports the sustainability consulting team with marketing and business development analysis, research, and communication tools. Melanie oversees the success of various marketing initiatives, including events and campaigns. She analyzes marketing and business development trends and manages social media and website content. She contributes to the development of content through planning, writing, and editing client case studies, industry articles, press releases, the Pure Strategies’ blog, and the monthly newsletter.
Prior to her work at Pure Strategies, Melanie worked for more than fifteen years in marketing, business development, and public relations. She provided strategic counsel to executive management and developed customized marketing programs and creative public relations strategies that positively impacted business and revenue goals. Melanie has led marketing programs for Xerox, Thomson Communications’ clients Boston Private Bank & Trust, The Northeast Arc, Care Dimensions, and others.
Melanie holds a bachelor’s degree in Communications, Commonwealth Honors Scholar, University of Massachusetts, Amherst and pursued graduate studies in broadcast journalism. She has received numerous awards for creative writing, including three Bell Ringers, two APEX Publications Excellence awards, and several American Graphic Design merits.
