Yola Carlough, Pure Strategies’ Benefits Corporation Board Member, oversees the company’s Benefits Report and implementation of B Corp social and environmental values across the company. Yola joined B Lab in 2011. Her work as Senior Associate in Community Development facilitates entry into the global B Corp community for businesses that aspire to build a more inclusive, resilient, and sustainable economy. She retired from B Lab in 2017 and currently operates a private consulting initiative in the field of sustainability and corporate social responsibility. She serves on the Board of Directors of Vermont Business for Social Responsibility (VBSR). Prior to her work with B Lab, she was Director of Sustainability at Burt’s Bees natural personal care products and before that, was Director of Social Mission at Ben & Jerry’s.
